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Leadership

When you’ve got Tower Transit running your buses, you can be assured that you’ve got the whole focus of the whole company.

Leadership Team

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Samuel Ribeiro
Managing Director

Samuel Ribeiro

Managing Director

Samuel has over 20 years of experience working across the transport and banking industries. He led Tower Transit London to become one of London’s best-performing bus operators, having previously worked in Investment Banking with HSBC, Citibank and Itau Bank.

Samuel is one of the few people in the world to combine over a decade of experience in arranging financing for large scale, high-profile bus projects globally – such as Transmilenio, Transantiago and Rea Vaya – in conjunction with the practical experience of managing a bus operating company in the highly competitive London bus market. He holds a Fellowship of the Chartered Institute of Logistics and Transport. He has been a speaker for the Latin Finance, World Bank and World Resources Institute transport events.

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Sam Scott
Legal Director

Sam Scott

Legal Director

Sam initially joined Tower Transit in 2015 as In-House Counsel and was subsequently appointed as the Tower Transit Group’s Legal Director. Sam is a UK qualified solicitor who, before joining Tower Transit, was a Partner in a respected regional law firm.

Sam has over fifteen years of legal experience across a range of commercial, employment and financial disciplines. He is also the Group’s Company Secretary.

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Sam Greaves
Operations Director

Sam Greaves

Operations Director

Sam has more than 30 years of experience in the bus industry, progressing through almost every position in a bus depot and building extensive knowledge of bus operations in a franchised environment. He has led the creation and management of the largest London operator service control centre and has deep expertise in scheduling, service delivery, depot management, and intelligent transport systems (ITS).

Sam has also delivered major mobilisation and transition projects, including the set-up of new depots and the transition of four depots to three different companies, as well as participating in and leading over 100 route transitions across London. He now uses his wide-ranging operational experience to lead our UK-wide operations teams, including scheduling and service delivery.

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Cristina Pana
Director Financial Reporting

Cristina Pana

Director Financial Reporting

Cristina is an associate chartered accountant with over 20 years of experience in the finance and treasury areas, having worked for major telecoms and transport companies in the past, namely Vodafone and First Group.

She brings a wealth of knowledge in the transport industry having spent the last 14 years working for bus companies. She has worked in a number of company takeovers and has extensive experience in building finance functions from the ground up.

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Vince Goane
Head of Engineering

Vince Goane

Head of Engineering

Vince began his career as an apprentice with London Transport in 1991 and has steadily progressed through the ranks over more than three decades in the industry. For the past 20 years, he has held senior roles as an Engineering Manager and Director across London, Essex, Cambridgeshire, Bedford, and Yorkshire, including managing London’s largest operating depot (Lea Interchange) with a peak vehicle requirement (PVR) of 262.

He has extensive experience in transforming underperforming engineering operations and is highly skilled in alternative fuels, including hydrogen and electric vehicles (EVs). Vince has successfully overseen EV infrastructure projects from conception to completion. He is currently a Fellow of the Chartered Institute of Logistics and Transport (FCILT).

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Paul McPhail
Compliance & IT Manager

Paul McPhail

Compliance & IT Manager

Paul has over 25 years of experience across the entire London Bus business, starting in the transport industry in 1996 for Capital City Bus in Operations before moving into a finance and systems role as Revenue Controller, where he was responsible for the rollout of a key Cash Management system for FirstGroup’s London & Berkshire division.

After that, he settled into a Finance Analyst role dealing with Fuel accounting and DfT BSOG Audits before finally joining Tower Transit as a Compliance and IT Manager. He heads up a team that deals with all data systems & Compliance reporting. His extensive knowledge of systems and processes has helped him manage all the business needs for Tower Transit’s IT Systems, applications, infrastructure, security and delivering a forward-thinking business plan to develop bespoke internal systems.

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Syafiqah Adam
Corporate Development Manager

Syafiqah Adam

Corporate Development Manager

Syafiqah holds a Bachelor of Science in Actuarial Math & Economics from the University of Michigan and has worked in the oil & gas sector in Asia before transitioning to the transport industry.

She has extensive international experience within the corporate finance realm, specifically assessing & valuating M&A opportunities and structuring optimum financing structures. She is responsible for the company’s business development and growth opportunities.

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Martyn Lathey
Transition and Integration Manager

Martyn Lathey

Transition and Integration Manager

Martyn has over 20 years in transport across both the freight and passenger transport sectors. Initially working in both operational and commercial roles within logistics managing large contracts and overseeing multiple site development and integration projects before moving into Bus industry operations.

Since entering the Bus industry he has focussed on bringing his commercial experience into the Operations team, managing change projects and route integrations as well as spearheading service delivery and cultural change initiatives, leading the Lea Interchange Depot to win London Depot of The Year. Using his knowledge of delivering positive change will assist him in further strengthening Tower Transits goal of delivering outstanding service and performance.

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